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- Authors:
- Lane Harrison Tufts University, Medford, MA, USA
Tufts University, Medford, MA, USA
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- Katharina Reinecke University of Michigan, Ann Arbor, MI, USA
University of Michigan, Ann Arbor, MI, USA
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- Remco Chang Tufts University, Medford, MA, USA
Tufts University, Medford, MA, USA
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CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing SystemsApril 2015Pages 1187–1190https://doi.org/10.1145/2702123.2702545
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CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
Infographic Aesthetics: Designing for the First Impression
Pages 1187–1190
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ABSTRACT
Information graphics, or infographics, combine elements of data visualization with design and have become an increasingly popular means for disseminating data. While several studies have suggested that aesthetics in visualization and infographics relate to desirable outcomes like engagement and memorability, it remains unknown how quickly aesthetic impressions are formed, and what it is that makes an infographic appealing. We address these questions by analyzing 1,278 participants' ratings on appeal after seeing infographics for 500ms. Our results establish that: 1) people form a reliable first impression of the appeal of an infographic based on a mere exposure effect, 2) this first impression is largely based on colorfulness and visual complexity, and 3) age, gender, and education level influence the preferred level of colorfulness and complexity. More generally, these findings suggest that outcomes such as engagement and memorability might be determined much earlier than previously thought.
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Infographic Aesthetics: Designing for the First Impression
Human-centered computing
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CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
April 2015
4290 pages
ISBN:9781450331456
DOI:10.1145/2702123
- General Chairs:
- Bo Begole
Huawei, USA
, - Jinwoo Kim
Yonsei University, Korea
, - Program Chairs:
- Kori Inkpen
Microsoft Research, USA
, - Woontack Woo
KAIST, Korea
Copyright © 2015 ACM
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- Published: 18 April 2015
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- aesthetics
- infographics
- visualization
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CHI '15 Paper Acceptance Rate486of2,120submissions,23%Overall Acceptance Rate6,199of26,314submissions,24%
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