Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (2024)

Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (2)

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  • Authors:
  • Lane Harrison Tufts University, Medford, MA, USA

    Tufts University, Medford, MA, USA

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  • Katharina Reinecke University of Michigan, Ann Arbor, MI, USA

    University of Michigan, Ann Arbor, MI, USA

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  • Remco Chang Tufts University, Medford, MA, USA

    Tufts University, Medford, MA, USA

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CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing SystemsApril 2015Pages 1187–1190https://doi.org/10.1145/2702123.2702545

Published:18 April 2015Publication HistoryInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (3)

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CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

Infographic Aesthetics: Designing for the First Impression

Pages 1187–1190

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Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (4)

ABSTRACT

Information graphics, or infographics, combine elements of data visualization with design and have become an increasingly popular means for disseminating data. While several studies have suggested that aesthetics in visualization and infographics relate to desirable outcomes like engagement and memorability, it remains unknown how quickly aesthetic impressions are formed, and what it is that makes an infographic appealing. We address these questions by analyzing 1,278 participants' ratings on appeal after seeing infographics for 500ms. Our results establish that: 1) people form a reliable first impression of the appeal of an infographic based on a mere exposure effect, 2) this first impression is largely based on colorfulness and visual complexity, and 3) age, gender, and education level influence the preferred level of colorfulness and complexity. More generally, these findings suggest that outcomes such as engagement and memorability might be determined much earlier than previously thought.

References

  1. Bateman, S., Mandryk, R. L., Gutwin, C., Genest, A., McDine, D., and Brooks, C. Useful junk?: the effects of visual embellishment on comprehension and memorability of charts. In Proc. CHI'10 (2010), 2573--2582. Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (5)Digital Library
  2. Bates, D., Maechler, M., and Bolker, B. lme4: Linear mixed-effects models using S4 classes, 2013. R package version 0.999999-2.Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (7)
  3. Borkin, M. A., Vo, A. A., Bylinskii, Z., Isola, P., Sunkavalli, S., Oliva, A., and Pfister, H. What makes a visualization memorable? Transactions on Visualization and Computer Graphics 19, 12 (2013), 2306--2315. Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (8)Digital Library
  4. Cawthon, N., and Moere, A. V. The effect of aesthetic on the usability of data visualization. In Proc. Information Visualization'07, IEEE (2007), 637--648. Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (10)Digital Library
  5. Lindgaard, G., Dudek, C., Sen, D., Sumegi, L., and Noonan, P. An Exploration of Relations Between Visual Appeal, Trustworthiness and Perceived Usability of Homepages. ACM ToCHI 18, 1 (2011). Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (12)Digital Library
  6. Lindgaard, G., Fernandes, G., Dudek, C., and Brown, J. Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression! Behaviour & Information Technology 25, 2 (2006), 115--126.Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (14)Cross Ref
  7. Nakagawa, S., and Schielzeth, H. A general and simple method for obtaining R2 from generalized linear mixed-effects models. Methods in Ecology and Evolution 4 (2013), 133--142.Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (16)Cross Ref
  8. Reinecke, K., and Gajos, K. Z. Quantifying Visual Preferences Around the World. In Proc. CHI'14 (2014). Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (18)Digital Library
  9. Reinecke, K., Yeh, T., Miratrix, L., Mardiko, R., Zhao, Y., Liu, J., and Gajos, K. Predicting Users' First Impressions of Website Aesthetics With a Quantification of Perceived Visual Complexity and Colorfulness. In Proc. CHI'13 (2013). Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (20)Digital Library
  10. Van Wijk, J. J. The value of visualization. In Visualization, 2005. VIS 05. IEEE, IEEE (2005), 79--86.Google ScholarInfographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (22)

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    Index Terms

    1. Infographic Aesthetics: Designing for the First Impression
      1. Human-centered computing

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        Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (24)

        CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

        April 2015

        4290 pages

        ISBN:9781450331456

        DOI:10.1145/2702123

        • General Chairs:
        • Bo Begole

          Huawei, USA

          ,
        • Jinwoo Kim

          Yonsei University, Korea

          ,
        • Program Chairs:
        • Kori Inkpen

          Microsoft Research, USA

          ,
        • Woontack Woo

          KAIST, Korea

        Copyright © 2015 ACM

        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [emailprotected].

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            Publication History

            • Published: 18 April 2015

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            Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (29)

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            • aesthetics
            • infographics
            • visualization

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            CHI '15 Paper Acceptance Rate486of2,120submissions,23%Overall Acceptance Rate6,199of26,314submissions,24%

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                  Infographic Aesthetics | Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (2024)

                  FAQs

                  What can you say about the infographic? ›

                  Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends.

                  What information is shown in the infographics? ›

                  Visual information graphics help people understand information quickly and more accurately. Infographics can also be used to show changes or comparisons in data, time, and place, as well as statistics, maps, and hierarchies.

                  How to analyze an infographic? ›

                  What is the main conclusion or story you can identify from the infographic? How is the data represented? How does the author use color, pattern, size or position of graphics to communicate? What do you like about the infographic?

                  What does the infographic tell us about? ›

                  An infographic is an image that conveys information or data visually using charts, visuals and minimal amounts of text. By combining elements of text, diagrams and even video, an infographic can present complex information in an easy-to-understand format.

                  What is the number 1 reason why infographics are so effective? ›

                  1. As the saying goes “a picture is worth a thousand words”, since infographics have both 'pictures' and 'words', it represents the best of both worlds: the ability to dissect a complex subject, and the ability to sustain the attention of the reader while doing so.

                  What are the 3 important elements of infographics? ›

                  An Infographic has 3 core components:
                  • Visual: color coding, graphics, reference icons.
                  • Content: time frames, statistics, references.
                  • Knowledge: facts, deductions.
                  Apr 7, 2022

                  Who is behind The Infographics Show? ›

                  Thrilled to welcome The Infographics Show creator, Andrej P. to the glystn advisory team! His deep understanding of the space and experience as a creator has been instrumental in building glystn.

                  What does a good infographic look like? ›

                  Your infographic should not be so busy that it's overwhelming or confusing to the reader. Leave plenty of white space between each statistic and use minimal text. Your infographic should mostly use graphics and visual elements to communicate your data.

                  How do you know if an infographic is good? ›

                  Effective infographics are composed of few different attributes. They're well designed, they tell a good story, and also they are easy to understand. They give you a visual aspect of content in a manner that is easy and snackable.

                  What makes an infographic good or bad? ›

                  A good infographic has a great layout, well-considered colors, and a visual style that is unique and beautiful. Think of your infographic as a melding of journalism, data analysis, and digital arts.

                  What is the primary purpose of an infographic? ›

                  People use infographics to quickly communicate a message, simplify the presentation of large amounts of data, see data patterns and relationships, and monitor changes in variables.

                  What should not be included in an infographic? ›

                  Don'ts of Infographics – How NOT to Create an Infographic
                  1. Confusing representation of data. Chart that makes no sense will not help convey or support your message. ...
                  2. Charts that require effort to digest. ...
                  3. Crowded with text. ...
                  4. Overuse of color. ...
                  5. Adding as many icons and stock photos as possible.
                  Oct 29, 2014

                  How do you describe an infographic? ›

                  An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.

                  What makes a good infographic? ›

                  It pretty much comes down to an effective infographic. Effective infographics are composed of few different attributes. They're well designed, they tell a good story, and also they are easy to understand. They give you a visual aspect of content in a manner that is easy and snackable.

                  What is the purpose of the infographic? ›

                  An effective infographic delivers data and analysis in a way that helps your audience digest and understand information easily in a visually pleasing format. “It (infographic) keeps people's interest by lending a storytelling and visual element to what can be sterile research.”

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